Description

Ayuna, a pioneering name in eco-luxury skincare, was founded in 2016 in Barcelona by Begoña Sanjuan and Dr. Isabel Ramos. With a philosophy deeply rooted in the science of fasting and "well-aging," Ayuna offers a minimalist approach to skincare that emphasizes purity and environmental responsibility.

Brand Philosophy

Ayuna's unique approach, often referred to as "cosmetic fasting," supports the skin’s natural self-repair and regeneration mechanisms. This philosophy promotes graceful aging with visible improvements in skin texture, elasticity, and overall complexion. The brand integrates cutting-edge advances in epigenetics and explores the profound connection between skin health and mental well-being.

Formulation Excellence

Ayuna's formulations are crafted with naturally sourced, organic ingredients that are cruelty-free and vegan-friendly. The brand prides itself on sustainable sourcing, with over 90% ingredient traceability. Key actives include phyto-peptides from turmeric root and centella, botanical cell factors from plants like green carrot and pomegranate, and a variety of essential oils and antioxidants.

Signature Products

The product range includes versatile creams, detoxifying masks, artisan soaps, and multifunctional serums. Notable products such as the Nourishing Artisan Soap and the ultra-rich Cream III highlight Ayuna’s commitment to multifunctionality and high efficacy. These products cater to diverse skin needs, offering hydration, nourishment, and protection.

Sustainability and Packaging

Ayuna's commitment to sustainability is evident in its innovative packaging solutions, including reusable ceramic containers and fully recyclable materials. The brand actively reduces its water footprint and adheres to rigorous environmental standards, holding certifications like COSMOS, NATRUE, and MADE SAFE®.

Usage and Application

Designed for all skin types, Ayuna’s products are suitable for daily use, with specific recommendations for optimal application. The brand’s ethos, "Less is beauty," encourages a streamlined skincare routine that balances and hydrates the skin without overwhelming it.

Holistic Beauty

Ayuna’s holistic approach extends to the sensorial experience of skincare, with a signature scent known as "Beautifulness." This 100% natural fragrance combines essential oils such as rosemary, grapefruit, and chamomile, enhancing the overall skincare ritual.

Continuous Innovation

Committed to continuous improvement, Ayuna advances in both sustainability and biotechnological development. By fostering a harmonious relationship between physical and mental beauty, Ayuna redefines luxury skincare through innovation, integrity, and a profound respect for nature.