Description

Founded in 2017 in Barcelona, Ayuna embodies the essence of eco-luxury skincare. With a philosophy deeply rooted in the science of fasting, Ayuna focuses on well-aging through minimalism and simplicity. The brand's commitment to clean, non-toxic, and responsibly sourced ingredients is evident across its diverse product range, which includes facial creams, masks, exfoliants, soaps, serums, body care, and Ayurvedic oils.

Brand Philosophy

Ayuna's founders, Isabel Ramos and Begoña San Juan, emphasize sustainability in every aspect of their brand. This includes maintaining a minimal water footprint and utilizing innovative, waste-free packaging. Their products are designed to support the skin’s natural microbiome, promoting graceful aging while ensuring efficacy through clinical research and academic collaboration.

Key Products

• Nourishing Artisan Soap: A versatile soap enriched with borage, olive, and coconut oils, suitable for all skin types. It functions as a micellar water, cream cleanser, or foamy cleanser, with botanical activated carbon for detoxification.

• Cream / Cream II: These facial creams, formulated with phyto-peptides and botanical cell factors, enhance skin tone, hydration, and radiance while reducing wrinkles. Available in light and thick textures, they serve as a moisturizer, serum, and primer.

• Essence: A cream-in-oil exfoliant offering a unique three-phase action to brighten and refine skin tone, even around the eyes.

• Balm: A detoxifying mask with volcanic glass and active carbon, designed to reduce sensitivity, draw out impurities, and strengthen the skin barrier.

• Velo: A skincare product providing sun protection with Titanium Dioxide and Zinc Oxide, enriched with emollients and antioxidants.

Formulation & Ingredients

Ayuna's formulations leverage botanical cell cultures, plant ferments, natural oils, and botanical extracts. Over 90% of their ingredients are traceable and certified by third-party schemes such as COSMOS and NATRUE. The brand is cruelty-free and vegan-friendly, focusing on ingredients like phyto-peptides, essential oils, and bio-sugars to support skin health.

Sustainability Initiatives

Ayuna's sustainability efforts are reflected in their packaging innovations, including 100% reusable ceramic containers and upcycled cardboard. They publicly disclose product contents and align with EU REACH and California Proposition 65 standards. Their structured sustainability objectives are supported by partnerships with organizations like Positive Luxury.

Certifications

Ayuna holds numerous certifications, including ISO 9001, ISO 14001, and MADE SAFE®. Their products are certified natural and organic, ensuring protection for human health and the environment.

Benefits

Ayuna offers multi-functional products that simplify skincare routines while effectively supporting the skin’s microbiome and barrier. Their products provide well-aging benefits such as improved texture, radiance, elasticity, and a reduction in wrinkles, redness, and dark spots. Suitable for all ages, skin types, and genders, Ayuna's offerings are backed by clinical research, promising positive psychological impacts alongside visible results.